We're in a book! A real book, on Amazon, and in your book store today . . . but no it's not a knitting book. Huh? The book is titled "The Million Dollar Idea in Everyone" and much to the chagrin of my husband it's not about companies that have made a million dollars (sorry honey) but about people having an idea and going for it.
Why, you might ask, is Bella Knitting in a book and how did we get there? It's all about connections and a bit of luck. A friend of my husbands whose wife knows an author who was writing a business book ... you get it. They were looking for small companies who were trying something in a new way. They liked that I 'walked away from an eighteen year career at IBM" to start a knitting company. I guess most people (non-knitters obviously) don't think of computers when they think knitting - they must not know about Knitty, Ravelry or all you fabulous bloggers out there. They're still thinking rocking chairs, that's all right, we know better.
They wanted to hear about how Bella Knitting was different, what it is we offer our customers. So I talked about the convenience of the total project, offering more than just yarn but also the purse feet, magnets, some fabric and the leather straps too as an example. The interview took place over a year ago so I didn't even get to tell them about winding all that color coordinated thread winding for the Buddy Bags! I explained the virtual but real friendships bloggers form and their influence on popular patterns like our rampaging baby Vikings who are now crawling around on six continents!
And it gets better! We're in the very first story of the book - we're on page two of the first chapter and you know the saying ... location, location, location!
But wait there's more . . . Harvard Business Online reviewed the book on their web site referring to just two stories - guess who?!!! Yup, us! With a direct link to the Bella web site too (do you think Harvard Business people knit?). If your a small business owner it doesn't really get more exciting than this. With all this luck I think I should go out an buy a lottery ticket.